Transcription
Hello and welcome to Episode 5 of Social Media Money Up. In this episode I will talk about one of the big new rules of twitter, and also I will give you and amazing bonus VIP twitter tip at the end of the show. In case we haven’t met before, my name is Angie Perez B, I’m a Social Media Marketing expert and you can find me on Twitter at @Angi9z and on Instagram at @AngiePerez.B. Also I am building up a private Facebook group called Social Media Money Up! And you are invited to join the community. If you are new to this podcast, please consider subscribing. I record weekly podcast about the best techniques to grow your business or your blog and making money using social media and digital marketing.Twitter’s new rules: no more bots or automations! Very important news you need to know if you care about Twitter. Essentially if you use a third party tool like a scheduler (examples meetedgar, post-planner, social-omph, etc.) or any service that recycles evergreen content in other words recirculating the same content over time. Also if you have applets with iftttt where you send automatics DMs, autoretweet, welcome tweet, mentions of any kind, or any other automated system like adding people to a list when they tweet a hashtags, you have to stop doing any of them. Any sort of automated engagement has always been horrible, anyway. There’s nothing wrong with keep using the same link, but the wordy of your Tweet is what’s needs to be crafted individually, and not being repeated over and over in a recycle system the same exact tweet with the same blurb and image. Also because of twitter’s new rules, you can’t share to multiple twitter accounts from one third party tool, so if you are an agency you need to look at that because otherwise Twitter is going to punish you. Also any other sort of following, unfollowing activity made in an automatic way or with a pattern, like performed by bots and not from humans, again it’s the rules of twitter now. So some tools or apps like manage fitter or crowdfire used for following or unfollowing a lot of people is not allowed anymore by twitter and they can suspends your account. Twitter new guidelines are trying to get away with epidemic bots and massive tweets coming from third party tools tweeting to multiple accounts, multiple retweets, followers and stuff like that. Twitter is trying to clean up the platform as well as make things real, because if some people use those services to increase their followers, or their tweets, or even highjack hashtags with spam, they are going artificially create a trending topic. Also generate fake discussions specially use for controversial or even public opinion matters like guns controls or that kind of stuff. Recently Jack the CEO of twitter talk about the importance of the new twitter rules for the health of the platform.All these is great news for us, real people who do real stuff and interactions on twitter. Twitters is trying to get away of the false noise and automated engagement. What about real people who schedule tweets? Is this gonna affect us? If you are scheduling tweets the same tweet cannot go out within a 3 day period. The services that comply with tweeter won’t let you go against the new guidelines, For example I use buffer and they have removed the option of rebuffer. Also if you try to tweet the exact or identical tweet they will stop you and won’t let you publish that tweet. But be careful with this because if you make a little tweak it will let you, but twitter doesn’t want a small tweak.They don’t want tweet that are similar to go out multiple times. So basically, the new guidelines boils down to: if you’re trying to schedule something, there’s have to be a 3-day period for repeating a tweet, and you can’t be doing multiple accounts to send the same tweet. Certain kind of companies or organizations are not under these rules, like emergency services, that need to broadcast emergency tweet in critical situations. This change is gonna be good to get rid of a lot of noise out there in Twitter, and if just keep the real social stuff. So in summary, scheduling is not going away! In fact if you stick to reliable scheduling services like Buffer or Hootsuite, you will be ok because these reliable and honest companies will comply. Literally Twitter says: “The use of any form of automation (including scheduling) to post identical or substantially similar content, or to perform actions such as Likes or Retweets, across many accounts that have authorized your app (whether or not you created or directly control those accounts) is not permitted.” VIP Tips. We have to be real on twitter, social for real, meaning we have to actually get in the the platform and interact with the users and with content we come across. Twitter’s will show us content of our interest as we browse, based on our past interactions (that’s how the algorithms work). It is beneficial for you to generate engagement with your content (in other words, that people like, comment or share your tweets) as well as it is equally beneficial for you to engage with the content of the rest of the community. The easy way to interact, would be just marking tweets as favourite, but that way is the easy (or lazy) way to engage on Twitter. The best way to interact is by actually engage in conversations, and you do that when you comment on the tweets that you find interesting or relevant. Commenting is the best way to: Generate engagement. Be noticed. Being favoured by Twitter since you are an active user Convey your message to other audiences outside your circle of followers. Normally when we have something to say, when we see a tweet, we have the option to click on comment and write down or comment there, and this is indeed the formal way to leave a comment on a tweet. But here is when my VIP tip comes to play. My VIP Twitter Tip is: When commenting on a tweet, instead of using the comment box, click on the option “quote tweet” and leave your comment there. What do you get with that? You create a new tweet, instead of your comment being buried in the comments thread Your message goes on top of the original tweet. The owner of the tweet will appreciate your retweet. So now you know one of the best kept secret for increasing engagement rate on twitter. I hope that this is helpful for you! If you want to know more Twitter tips, don’t forget to download my free mini ebook “How To Increase Your Engagement On Twitter” available on my¡website angieperezb.com In any case, I will live the direct link to the free eBook on the show notes on my website at angieperezb.com/podcast. Don’t forget to leave your comments in our Facebook group called Social Media Money Up Group, a place for collaborations, offering services, requesting help, sharing your projects, asking questions, inspiring and learning from one another!!! See you in the next episode of Social Media Money Up! Happy Socializing!!Social Media Marketing, Social selling, SEO, Blogging Tips, Entrepreneur, Content Marketing, Digital Marketing, Business, Management, Instagram Marketing, Business Success, Video Marketing, Twitter Marketing, Making Money, Monetisation, Productivity,